There are a number of ways to popularize your services or products in the market , you can start with the offline campaigning , door to door selling or putting up visible sale pamphlets . But what ways you will choose to promote your product online ? . You might be searching since long that how you can promote your products online and nevertheless , you have got through several articles saying to promote it through paid tools online like Google Ads or Facebook Ads for quicker and better reach of users . In the online World , there are two ways you get to convert your customers , either they reach you searching on web or other they are made to choose your product due to irritating sales advertisements and sales funnels .
It is always advisable to go in an organic way of publicizing your product online and Google My Business is an important tool to be used to promote a complete business entity online . In this article , you will get to know why local targeting of customers is important than targeting the a large audience with paid ads and How Google My Business helps you reach your prospective customers in your area.
How Google My Business listing of a Business Works ?
Google My Business is an all time free service offered by Google to list their business and its details on Web . It is also known as free organic strategy to promote your business , as it shows your business details on the web to all prospective customers and search users who are searching for particular services related to such business . Google My business enables entrepreneurs to enlist their business on web directory of Google like an offline visiting card where people searching for particular services can get the contact number , GPS location of the entity and reviews of customers who already took services of such entity .
The time you apply for Google My Business listing , it targets your business details with the queries searched by people on Google . Like for instance , if you are searching for best ice cream parlors near me , the query on Google will strike to your business if you own an ice cream parlor . Google My Business first strikes the query , then the location and then the appropriate sellers based on their reviews to the users.
Google My Business is 24/7 and 365 days available to market your business as the listing never expires and is available just at a mobile click or search . Most of the service or product searches online happens with a smartphone device . Google My Business is also mobile friendly where before any specific google results , the Google My Business provides for the latest nearby business listings to the users on their mobile devices with the review status , so that they can easily find out what they are searching for.
How to quickly register your Business on Google My Business ?
Google My Business registration is as simple as registration on any social media website . For entities or entrepreneurs who are looking out for the most effective organic method of growing their prospects for customers and online brand building , Google My Business provides a 3 step listing process.
To register your Business on Google My Business , you can get started with Home Page of Google My Business , where you can login to a new account with your Gmail Account and select for listing of new business . Once entered the listing format , enter all your business details and submit along with contact details of your business . To mention compliance of your business with legal system , you can enter your tax identification number and review of your associated partners on this platform also .
Once all details are provide , Google shall issue a verification code along with some goodies for effective marketing of your business and for showcasing that your business is registered on Google My Business . On receipt of Google verification code by speed post , you have to enter the code on your Google My Business listing , so that it gets live .
Upload all pictures and statements about your business , you can list any number of services or product you offer to your customers .
How it matters to have a must Google My Business listing ?
You are not live , several e-commerce players took over your business and captured your market with exceptional discount offers . Google My Business listing is a good option to have to list your business in an online directory . It works like a directory which holds entire details of user experience and services provided by you.
If you do not opt for Google My Business listing , you loose the following benefits it offers to leading entrepreneurs online :
- No organic searches brings no additional sales to business.
- No reviews reduces trust of buyers on the business.
- More competitive and active businesses , might take down image of your business with their extreme offers and discounts online .
- In case of urgency or to have a big deal , buyers would not be able to find your contact details .
- In case you are a manufacturer or a distributor , it has become mandatory nowadays to have a compulsory listing on this platform.
- If you runs a web based selling platform , this is considered as the most preferred and recommended way of targeting buyers location wise .
Does it cost you something to list your Business on Google My Business Listing ?
For entrepreneurs even for small or marginal business owners , Google My Business listing is a complete free service. Where business owner from any location – locality , district , city or state can apply for online listing of their business on Google My Business , there is no need of payment of any single penny .
On the other hand , Google offers inclusion of all services , work locations , employees tagging , reviews by customers and mapping of the location of the business . For manufactures and brands , Google My Business special listing of franchises and for restaurants and booking centers , it offers addition of special appointment fixing by customers on the listing itself and updates from the store on their emails for their appointments .
Google My Business without payment for any listing worth’s you thousand of dollars in terms of marketing and reach . As it works much more effectively to reach the organic viewers and searchers who are looking for services related to your business . The chances of sale conversions gets even realized .
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How users reacts to your Business with Google My Business listing ?
Google My Business can also be considered as another way or option of receiving feedback of your customers , clients and prospects about your products and services . Buyers of your business have great options to present their views on your products and your way of dealing with your customers . Customer reviews are important as they are considered by other viewers to transact with you.
You should also focus on building more and more positive reviews and you can counter reply negative reviews on your Google My Business listing , so that your prospects gets a good response rate from you which also brings a positive image of your business to Google .
So , all in all Google My Business is a free tool but a powerful marketing tool for your business online . If you have any queries related to your Google My Business listing online or related to addition of features on your listing , then you can share us your thoughts and queries down in the comment section below .